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Associations Between Self-Monitoring and the Creation of Humorous Advertisements

Permanent Link: http://ncf.sobek.ufl.edu/NCFE004376/00001

Material Information

Title: Associations Between Self-Monitoring and the Creation of Humorous Advertisements
Physical Description: Book
Language: English
Creator: Guertin, Jeff
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2011
Publication Date: 2011

Subjects

Subjects / Keywords: Self-Monitoring
Persuasion
Humor
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: The psychological construct of self-monitoring has been associated with preference for image-based advertising and the need to belong. Additionally, high self-monitors are known to be more likely to use humor in social settings. It was hypothesized that participants high in self-monitoring would be more likely to create humorous taglines for generic consumer products. This hypothesis was rejected. However, an association between gender and self-monitoring was found and discussed.
Statement of Responsibility: by Jeff Guertin
Thesis: Thesis (B.A.) -- New College of Florida, 2011
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Graham, Steven

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2011 G93
System ID: NCFE004376:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE004376/00001

Material Information

Title: Associations Between Self-Monitoring and the Creation of Humorous Advertisements
Physical Description: Book
Language: English
Creator: Guertin, Jeff
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2011
Publication Date: 2011

Subjects

Subjects / Keywords: Self-Monitoring
Persuasion
Humor
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: The psychological construct of self-monitoring has been associated with preference for image-based advertising and the need to belong. Additionally, high self-monitors are known to be more likely to use humor in social settings. It was hypothesized that participants high in self-monitoring would be more likely to create humorous taglines for generic consumer products. This hypothesis was rejected. However, an association between gender and self-monitoring was found and discussed.
Statement of Responsibility: by Jeff Guertin
Thesis: Thesis (B.A.) -- New College of Florida, 2011
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Graham, Steven

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2011 G93
System ID: NCFE004376:00001


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