Material Information |
| Title: |
Hey, Big Spender The Effects of Mortality Salience on the Consumer Behaviors of a College-Age Sample |
| Physical Description: |
Book |
| Language: |
English |
| Creator: |
Coletti, Laura |
| Publisher: |
New College of Florida |
| Place of Publication: |
Sarasota, Fla. |
| Creation Date: |
2008 |
| Publication Date: |
2008 |
Subjects |
| Subjects / Keywords: |
Mortality Salience
Terror Management Theory
Consumption |
| Genre: |
bibliography ( marcgt )
theses ( marcgt )
government publication (state, provincial, terriorial, dependent) ( marcgt )
born-digital ( sobekcm )
Electronic Thesis or Dissertation |
Notes |
| Abstract: |
Terror management theory suggests that people will behave in exaggerated ways that are not typical of their normal day-to-day behavior following mortality salience, reminders of one's own death. These behaviors are linked to the support of one's cultural worldviews and the self-esteem derived from adhering to the values of these worldviews. To the extent that the acquisition of wealth and objects is important to one's cultural worldview, it was expected that those under a mortality salience condition would spend a hypothetical sum of money more extravagantly than those in a comparison group. Forty-eight college students, half of whom were in a morality salience condition, and half of whom were in a comparison group, were asked to choose items from a list to indicate how they would spend a hypothetical sum of $1000. The study did not yield significant findings, as the participants in both conditions did not differ in the amount of money spent on (a) extravagant items, (b) practical items, (c) savings, and (d) donation. Study modifications and future directions are discussed. |
| Statement of Responsibility: |
by Laura Coletti |
| Thesis: |
Thesis (B.A.) -- New College of Florida, 2008 |
| Electronic Access: |
RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE |
| Bibliography: |
Includes bibliographical references. |
| Source of Description: |
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. |
| Local: |
Faculty Sponsor: Callahan, Charlene |
Record Information |
| Source Institution: |
New College of Florida |
| Holding Location: |
New College of Florida |
| Rights Management: |
Applicable rights reserved. |
| Classification: |
local - S.T. 2008 C6 |
| System ID: |
NCFE003900:00001 |
|
Material Information |
| Title: |
Hey, Big Spender The Effects of Mortality Salience on the Consumer Behaviors of a College-Age Sample |
| Physical Description: |
Book |
| Language: |
English |
| Creator: |
Coletti, Laura |
| Publisher: |
New College of Florida |
| Place of Publication: |
Sarasota, Fla. |
| Creation Date: |
2008 |
| Publication Date: |
2008 |
Subjects |
| Subjects / Keywords: |
Mortality Salience
Terror Management Theory
Consumption |
| Genre: |
bibliography ( marcgt )
theses ( marcgt )
government publication (state, provincial, terriorial, dependent) ( marcgt )
born-digital ( sobekcm )
Electronic Thesis or Dissertation |
Notes |
| Abstract: |
Terror management theory suggests that people will behave in exaggerated ways that are not typical of their normal day-to-day behavior following mortality salience, reminders of one's own death. These behaviors are linked to the support of one's cultural worldviews and the self-esteem derived from adhering to the values of these worldviews. To the extent that the acquisition of wealth and objects is important to one's cultural worldview, it was expected that those under a mortality salience condition would spend a hypothetical sum of money more extravagantly than those in a comparison group. Forty-eight college students, half of whom were in a morality salience condition, and half of whom were in a comparison group, were asked to choose items from a list to indicate how they would spend a hypothetical sum of $1000. The study did not yield significant findings, as the participants in both conditions did not differ in the amount of money spent on (a) extravagant items, (b) practical items, (c) savings, and (d) donation. Study modifications and future directions are discussed. |
| Statement of Responsibility: |
by Laura Coletti |
| Thesis: |
Thesis (B.A.) -- New College of Florida, 2008 |
| Electronic Access: |
RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE |
| Bibliography: |
Includes bibliographical references. |
| Source of Description: |
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. |
| Local: |
Faculty Sponsor: Callahan, Charlene |
Record Information |
| Source Institution: |
New College of Florida |
| Holding Location: |
New College of Florida |
| Rights Management: |
Applicable rights reserved. |
| Classification: |
local - S.T. 2008 C6 |
| System ID: |
NCFE003900:00001 |
|