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The Effect Context Priming on Implicit Automatic Racial Stereotype Activation

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003320/00001

Material Information

Title: The Effect Context Priming on Implicit Automatic Racial Stereotype Activation
Physical Description: Book
Language: English
Creator: Vastardis, Tiffany
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2003
Publication Date: 2003

Subjects

Subjects / Keywords: Automaticity
Racial Stereotype
Implicit Associations
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: Research has shown that priming, or exposure to project relevant terms or categories, has an effect on peoples' unspoken, implicit, automatic evaluation (Dasgupta & Greenwald, 1998; Mitchell, et al., 2001). Based on this research, this study explored how priming people with specific trait terms associated with racial stereotypes affects their implicit associations. A sample of 81 (42 female, 39 male) White American and Hispanic-American college-aged individuals (M=22.03 yrs.) participated in this study. Participants first completed a demographics questionnaire, then performed a subliminal trait term priming task. Following the completion of these two tasks, participants performed a computer version of the Race IAT, which explores implicit associations. Results from this study showed no significant effect of priming, findings that were most likely influenced by the various factors concerning the sample. The study has important implications for further research into processes of stereotyping. Modifications of this study may yield significant findings and may have implications for discrimination prevention, a salient issue in the United States at present.
Statement of Responsibility: by Tiffany Vastardis
Thesis: Thesis (B.A.) -- New College of Florida, 2003
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Raghavan, Chemba

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2003 V3
System ID: NCFE003320:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003320/00001

Material Information

Title: The Effect Context Priming on Implicit Automatic Racial Stereotype Activation
Physical Description: Book
Language: English
Creator: Vastardis, Tiffany
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2003
Publication Date: 2003

Subjects

Subjects / Keywords: Automaticity
Racial Stereotype
Implicit Associations
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: Research has shown that priming, or exposure to project relevant terms or categories, has an effect on peoples' unspoken, implicit, automatic evaluation (Dasgupta & Greenwald, 1998; Mitchell, et al., 2001). Based on this research, this study explored how priming people with specific trait terms associated with racial stereotypes affects their implicit associations. A sample of 81 (42 female, 39 male) White American and Hispanic-American college-aged individuals (M=22.03 yrs.) participated in this study. Participants first completed a demographics questionnaire, then performed a subliminal trait term priming task. Following the completion of these two tasks, participants performed a computer version of the Race IAT, which explores implicit associations. Results from this study showed no significant effect of priming, findings that were most likely influenced by the various factors concerning the sample. The study has important implications for further research into processes of stereotyping. Modifications of this study may yield significant findings and may have implications for discrimination prevention, a salient issue in the United States at present.
Statement of Responsibility: by Tiffany Vastardis
Thesis: Thesis (B.A.) -- New College of Florida, 2003
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Raghavan, Chemba

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2003 V3
System ID: NCFE003320:00001

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