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News Release (November 6, 1966)


Material Information

News Release (November 6, 1966)
Alternate Title:
New College News Release, For Release: Sunday, November 6, 1966
Physical Description:
New College of Florida
New College of Florida
Place of Publication:
Sarasota, Fla.
Creation Date:
November 6, 1966


Subjects / Keywords:
History -- New College (Sarasota, Fla.)
Planning -- New College (Sarasota, Fla.)
Records and correspondence -- New College (Sarasota, Fla.)
government publication (state, provincial, terriorial, dependent)   ( marcgt )
News release
Spatial Coverage:
United States -- Florida -- Sarasota


General Note:
Two page news release.
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New College of Florida
Holding Location:
New College of Florida
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FOR RELEASE: Sunday November 61 1966 NEW COLLEGE, SARASOTA, FLORIDA FURMAN C. ARTHUR INFORMATION Does the trick of associating unrelated material with something to be remembered actually help a person to remember over a short period of time? New College Psychology Professor David Gorfein doesn't think so and he is experimenting to find out. on a two-year National Science Foundation Gorfein1 with the help of several New College students1 is trying to measure human memory over short intervals of time1 usually periods of less than one minute. The measurement process consists of presenting material to a person and then giving him a task to prevent his rehearsing what he is supposed to remember. Then he is asked to recall the original material. The extent to which he remembers serves as a measurement of short-term memory. Material presented for retention usually consists of nonsense sylla-bles consisting of three1 four or five letters. Sample syllables are 11poj"1 "fen" and "taj." Dr. Gor'fein uses the nonsense syllables because subjects can remember very easily a familiar word or syllable. -more-


NEW COLLEGE, Page 2 According to Professor Gorfein, "Hy theory is that associations in short-term memory serve to inhibit recall 'tvhereas in long-term memory the opposite is true, In other words, to remember something for a long time, he feels it probably helps to associate it with something familiar. To remember some thing for only a short time,such as a phone number, from the time you look it up to the time you dial it, it is probably best to concentrate on the number itself, rather than trying to find something to associate with it, Dr. Gorfein' s research is expected to throw ne-;.1 light on the part word association plays in memory and to answer questions such as, "Does storage (memory) decay if it is not transferred to the long-term memory?" and 11Do different strategies help remember?" The study should also contribute to the eeneral memory theory, which is still not complete, According to Professor Gorfein, scientists have only had the techniques to measure memory for the last seven or eight years. Dr. Gorf ein' s arises out of experience he gained during the summer when he studied memory at the University of Michigan, also on a National Science Foundation grant. -30-

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