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Buying the Image

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003925/00001

Material Information

Title: Buying the Image A Visual Analysis of Advertising
Physical Description: Book
Language: English
Creator: Gemmer, Kathleen
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2008
Publication Date: 2008

Subjects

Subjects / Keywords: Pop Art
Advertising
Consumerism
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis, consisting of artwork and a written analysis, serves to explore and evaluate ideas related to the role that advertising plays in distancing consumers from the reality of a product. The series of paintings, screen-prints, and collages represent an effort to subvert the visual language of advertising in order to reveal its attempts at cultural homogenization through the restriction of information. The intent of this project is to inspire active, thoughtful engagement by appropriating and altering imagery and presentation styles found in advertising that has become entrenched in the average American�s cultural psyche. The work in this project centers on advertisements for luxury goods, in order to highlight the unimportance of product use-value in selling a product. Artists such as Hannah H�ch, Roy Lichtenstein, and Arturo Herrera bring context to my work. The media-based social theories of W.F. Haug are also examined in order to further develop a critical analysis of advertising.
Statement of Responsibility: by Kathleen Gemmer
Thesis: Thesis (B.A.) -- New College of Florida, 2008
Supplements: Accompanying materials: Includes 1 CD with Portfolio.
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Anderson, Kim

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2008 G3
System ID: NCFE003925:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003925/00001

Material Information

Title: Buying the Image A Visual Analysis of Advertising
Physical Description: Book
Language: English
Creator: Gemmer, Kathleen
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2008
Publication Date: 2008

Subjects

Subjects / Keywords: Pop Art
Advertising
Consumerism
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis, consisting of artwork and a written analysis, serves to explore and evaluate ideas related to the role that advertising plays in distancing consumers from the reality of a product. The series of paintings, screen-prints, and collages represent an effort to subvert the visual language of advertising in order to reveal its attempts at cultural homogenization through the restriction of information. The intent of this project is to inspire active, thoughtful engagement by appropriating and altering imagery and presentation styles found in advertising that has become entrenched in the average American�s cultural psyche. The work in this project centers on advertisements for luxury goods, in order to highlight the unimportance of product use-value in selling a product. Artists such as Hannah H�ch, Roy Lichtenstein, and Arturo Herrera bring context to my work. The media-based social theories of W.F. Haug are also examined in order to further develop a critical analysis of advertising.
Statement of Responsibility: by Kathleen Gemmer
Thesis: Thesis (B.A.) -- New College of Florida, 2008
Supplements: Accompanying materials: Includes 1 CD with Portfolio.
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Anderson, Kim

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2008 G3
System ID: NCFE003925:00001

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