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Striking Ybor Gold

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003530/00001

Material Information

Title: Striking Ybor Gold Heritage Marketing in a Latin Quarter of Tampa, Florida
Physical Description: Book
Language: English
Creator: Irwin, Kate
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2005
Publication Date: 2005

Subjects

Subjects / Keywords: Heritage Marketing
Ybor City
Anthropology of Tourism
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis deals with heritage marketing, and uses Ybor City, a Latin enclave in Tampa, Florida, as its case study. Ybor City has been marketed as a heritage site and its past has been commodified in order to attract tourists. The thesis examines this commodification by using participant observation to learn about the Columbia Restaurant Museum, the Centro Ybor Museum, and the Ybor City State Museum in depth. The thesis also examines two events in Ybor City, the weekly Fresh Market and the annual Fiesta Day. Through this examination, it has been found that Ybor City capitalizes on notions of heritage at the expense of some elements of its past that may be considered unsavory. The representations of the past conceal class and racial inequalities as well as a history of labor struggles. However, these representations have also allowed Ybor City to begin revitalization as an area, and have made it possible for the area to become a vital, thriving community once again. By using heritage marketing, it is ensured that the past of Ybor City, despite the revisions, does remain remembered as a past worth knowing. Due to the increasing desire for tourism, Ybor City along with many other historic areas uses heritage, as opposed to more traditional disciplines such as archaeology or history, as the way to know and exhibit the past.
Statement of Responsibility: by Kate Irwin
Thesis: Thesis (B.A.) -- New College of Florida, 2005
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Baram, Uzi

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2005 I7
System ID: NCFE003530:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003530/00001

Material Information

Title: Striking Ybor Gold Heritage Marketing in a Latin Quarter of Tampa, Florida
Physical Description: Book
Language: English
Creator: Irwin, Kate
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2005
Publication Date: 2005

Subjects

Subjects / Keywords: Heritage Marketing
Ybor City
Anthropology of Tourism
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis deals with heritage marketing, and uses Ybor City, a Latin enclave in Tampa, Florida, as its case study. Ybor City has been marketed as a heritage site and its past has been commodified in order to attract tourists. The thesis examines this commodification by using participant observation to learn about the Columbia Restaurant Museum, the Centro Ybor Museum, and the Ybor City State Museum in depth. The thesis also examines two events in Ybor City, the weekly Fresh Market and the annual Fiesta Day. Through this examination, it has been found that Ybor City capitalizes on notions of heritage at the expense of some elements of its past that may be considered unsavory. The representations of the past conceal class and racial inequalities as well as a history of labor struggles. However, these representations have also allowed Ybor City to begin revitalization as an area, and have made it possible for the area to become a vital, thriving community once again. By using heritage marketing, it is ensured that the past of Ybor City, despite the revisions, does remain remembered as a past worth knowing. Due to the increasing desire for tourism, Ybor City along with many other historic areas uses heritage, as opposed to more traditional disciplines such as archaeology or history, as the way to know and exhibit the past.
Statement of Responsibility: by Kate Irwin
Thesis: Thesis (B.A.) -- New College of Florida, 2005
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Baram, Uzi

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2005 I7
System ID: NCFE003530:00001

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