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The Economics of Advertising

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003515/00001

Material Information

Title: The Economics of Advertising Analyzing the Effects of Different Types of Advertisements Under an Attribute Analysis Framework
Physical Description: Book
Language: English
Creator: Guyette, Natalie
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2005
Publication Date: 2005

Subjects

Subjects / Keywords: Advertising
Attribute Analysis
Consumer Research
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis focuses on the effect that advertising has on the consumer. I begin with a review of the welfare implications of advertising. I later use the analysis performed in the thesis to answer questions remaining in welfare research. First, using marketing research, I identify the main forms of advertising based upon the type of information that they provide. I then analyze the informative advertisements using economic theories and research. Throughout, I use an attribute analysis to model the effects of advertising, which allows me to show changes in consumer utility and behavior that were not previously modeled. In my final chapters, I incorporate marketing, psychology, and advertising research to show how non-informative advertising changes consumer behavior through ad and brand evaluations and the effects of external factors in the processing of advertisements. The result is a comprehensive look at advertising, incorporating interdisciplinary research and a revised method of economic modeling. I conclude with my predictions on the future of advertising given changes in consumer perceptions of advertising and new forms of technology.
Statement of Responsibility: by Natalie Guyette
Thesis: Thesis (B.A.) -- New College of Florida, 2005
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Elliott, Catherine

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2005 G98
System ID: NCFE003515:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003515/00001

Material Information

Title: The Economics of Advertising Analyzing the Effects of Different Types of Advertisements Under an Attribute Analysis Framework
Physical Description: Book
Language: English
Creator: Guyette, Natalie
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2005
Publication Date: 2005

Subjects

Subjects / Keywords: Advertising
Attribute Analysis
Consumer Research
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: This thesis focuses on the effect that advertising has on the consumer. I begin with a review of the welfare implications of advertising. I later use the analysis performed in the thesis to answer questions remaining in welfare research. First, using marketing research, I identify the main forms of advertising based upon the type of information that they provide. I then analyze the informative advertisements using economic theories and research. Throughout, I use an attribute analysis to model the effects of advertising, which allows me to show changes in consumer utility and behavior that were not previously modeled. In my final chapters, I incorporate marketing, psychology, and advertising research to show how non-informative advertising changes consumer behavior through ad and brand evaluations and the effects of external factors in the processing of advertisements. The result is a comprehensive look at advertising, incorporating interdisciplinary research and a revised method of economic modeling. I conclude with my predictions on the future of advertising given changes in consumer perceptions of advertising and new forms of technology.
Statement of Responsibility: by Natalie Guyette
Thesis: Thesis (B.A.) -- New College of Florida, 2005
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Elliott, Catherine

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2005 G98
System ID: NCFE003515:00001

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