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Adolecents' Perceptions of Magazine Media

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003209/00001

Material Information

Title: Adolecents' Perceptions of Magazine Media Effects of Self-Esteem & Gender
Physical Description: Book
Language: English
Creator: Collins-Mandeville, Nora
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2003
Publication Date: 2003

Subjects

Subjects / Keywords: Adolescence
Eating Disorders
Clinical
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: The differences in perceptions of magazine advertisements by adolescent and adult samples were investigated. Advertising stimuli were collected from teen magazines that displayed a single fernale model in the ad. Participants were asked to spontaneously identify salient features of the 21 ads. Next, they were explicitly asked to rate each model based on thinness, sexiness, and attractiveness. A self-esteem measure was used for the adolescent sample to delineate how self-esteem affected viewing. Salient features of the ads were explicit for the adolescent sample and differed by gender. Adolescent males sorted the ads based on characteristics of the model, while adolescent females sorted the ads based on characteristics of the ad not specific to the model. Attractiveness of the model was particularly salient to the adolescent male sample. The rating tasks also yielded significant results. The characteristic of thinness, evaluated by the rating task, appeared to be a non-salient feature. The reasons for this finding are explored. Adolescent females rated the models under stricter standards of sexiness and attractiveness than the adolescent males. A significant relationship was found between ratings of sexiness and attractiveness, but no significant relationships were found with the ratings of thinness. Global-esteem did not significantly influence the sorting task, but did significantly influence the rating of sexiness and attractiveness. Adolescents' with a score indicative of high global esteem had a tendency to rate the model as normal in regards to sexiness and attractiveness. Adolescents' with a score indicative of low global esteem tended to rate the models as very attractive and very sexy. The global esteem score did not significantly influence ratings of thinness. A significant age difference in the sorting and rating tasks was observed between adults and adolescents. The results indicated that adolescents did not sort the ads based on features of the model, as adults did. Adolescents' ratings of the features of the model also significantly differed from the adults' ratings. Adults had a lower threshold than the adolescents for identifying sexiness and attractiveness. The implications of these findings are discussed in relation to the development of body dissatisfaction and impaired self-image, which arise in the onset of eating disorders.
Statement of Responsibility: by Nora Collins-Mandeville
Thesis: Thesis (B.A.) -- New College of Florida, 2003
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Barton, Michelle

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2003 C71
System ID: NCFE003209:00001

Permanent Link: http://ncf.sobek.ufl.edu/NCFE003209/00001

Material Information

Title: Adolecents' Perceptions of Magazine Media Effects of Self-Esteem & Gender
Physical Description: Book
Language: English
Creator: Collins-Mandeville, Nora
Publisher: New College of Florida
Place of Publication: Sarasota, Fla.
Creation Date: 2003
Publication Date: 2003

Subjects

Subjects / Keywords: Adolescence
Eating Disorders
Clinical
Genre: bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract: The differences in perceptions of magazine advertisements by adolescent and adult samples were investigated. Advertising stimuli were collected from teen magazines that displayed a single fernale model in the ad. Participants were asked to spontaneously identify salient features of the 21 ads. Next, they were explicitly asked to rate each model based on thinness, sexiness, and attractiveness. A self-esteem measure was used for the adolescent sample to delineate how self-esteem affected viewing. Salient features of the ads were explicit for the adolescent sample and differed by gender. Adolescent males sorted the ads based on characteristics of the model, while adolescent females sorted the ads based on characteristics of the ad not specific to the model. Attractiveness of the model was particularly salient to the adolescent male sample. The rating tasks also yielded significant results. The characteristic of thinness, evaluated by the rating task, appeared to be a non-salient feature. The reasons for this finding are explored. Adolescent females rated the models under stricter standards of sexiness and attractiveness than the adolescent males. A significant relationship was found between ratings of sexiness and attractiveness, but no significant relationships were found with the ratings of thinness. Global-esteem did not significantly influence the sorting task, but did significantly influence the rating of sexiness and attractiveness. Adolescents' with a score indicative of high global esteem had a tendency to rate the model as normal in regards to sexiness and attractiveness. Adolescents' with a score indicative of low global esteem tended to rate the models as very attractive and very sexy. The global esteem score did not significantly influence ratings of thinness. A significant age difference in the sorting and rating tasks was observed between adults and adolescents. The results indicated that adolescents did not sort the ads based on features of the model, as adults did. Adolescents' ratings of the features of the model also significantly differed from the adults' ratings. Adults had a lower threshold than the adolescents for identifying sexiness and attractiveness. The implications of these findings are discussed in relation to the development of body dissatisfaction and impaired self-image, which arise in the onset of eating disorders.
Statement of Responsibility: by Nora Collins-Mandeville
Thesis: Thesis (B.A.) -- New College of Florida, 2003
Electronic Access: RESTRICTED TO NCF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE
Bibliography: Includes bibliographical references.
Source of Description: This bibliographic record is available under the Creative Commons CC0 public domain dedication. The New College of Florida, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Local: Faculty Sponsor: Barton, Michelle

Record Information

Source Institution: New College of Florida
Holding Location: New College of Florida
Rights Management: Applicable rights reserved.
Classification: local - S.T. 2003 C71
System ID: NCFE003209:00001

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