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t l COLt < (/) LIBRARY r:. .q '73 & '0 I f Q NEW COLLEGE, SARASOTA, FLORIDA FURMAN C. ARTHUR INFORMATION June 26, 1964 DEVELOPMENT NEWS PARAGRAPHS Summer is here ---officially and practically complete ---with temperatures in the 90's. Notwithstanding the season, the heat and the fact that we do not have the winter-spring heavy schedule of regular monthly meetings, there is major activity on every front in the Development Department. However, exactly because we are not having the regularly scheduled meetings, and because so many of you have gone to all points of the compass, we believe this is a good time to launch our Development News Bulletin. We plan to issue the Bulletin bi-monthly, not only for the purpose of keeping each committee member fully informed about all phases of the program, but also for the purpose of announcing the various events and meetings that will be scheduled as needed during the summer. We hope you find the bulletin informative and helpful and that, notwithstanding its mimeographed bulletin format, you will consider it a personal letter to you and will respond v1ith suggestions and comments accordingly. FIRST "PRESIDENT'S LUNCHEON" ON CAMPUS A SUCCESS: On June 1st, of the Major Gifts and Business & Industry Committees hosted a luncheon with Dr. Baughman in College Hall on the campus. In spite of the fact that many of those invited had left or were leaving town, ten guests attended --just the right number for this sort of gathering. Guests included: Mrs. Paul Date, Nr. and Mrs. Elbridge Boyd, Mr. and Mrs. Willem Koole, Mr. and Mrs. William Clark, Hiss Helen Andrus, Mr. James Bonnyman and Mrs. Ray Littrell. Also attending were Mesdames George Baughman, Emmet Addy and George Collins, who helped as hostesses before, during and after the luncheon. This was the first of v7hat will become a series of such small gatherings planned to bring friends of New College more closely "into the family", and its success indicates it to be a h;ghly desirable form of cultivation. Guests arrived at 11:30 and were given a of College Hall, including the library where Dr. Wilson informed them on the latest developments in our library program. During and after luncheon, Deans Gustad and Norwine gave short talks about the exciting progress in recruiting our outstanding faculty and our fascinating Charter Class. The guests were very interested and many commented on their pleasure in learning more about the college and expressed an increased interest in the total \Je plan to have a regular schedule of such luncheons (Continued} I
June 26, 1964 DEVELOPMENT NEWS PARAGRAPHS -2 and similar programs as a part of our regular cultivation program in the fall, and a schedule of dates will be printed in an early bulletin so that each committee member may begin to think of prospect guests to be invited. COMMITTEE WORK RESULTS: During our meetings this past season, Major Gifts and Business & Industry met almost weekly, both separately and jointly, and have gone a long way in locating and evaluating many top prospects --individual and corporate. The number of names reviewed totals more than 2,000. At times it may have seemed that we were not making great progress, but the cumulative effect of our group meetings and discussions has been the identification of a promising number of top prospects, some 60 of whom are now assigned for active cultivation/solicitation. Some can be expected to come to fruition only in the indefinite future, but there arc a number from whom we anticipate substantial commitments in the very near future. Voluntecrcommittee work may not always be the most exciting activity one could think of, but vlithout it --the good work that all of you have done --there can be no serious pretense of an effective development program. SPECIAL PROGRAMS: Within the total development program, we arc initiating certain programs which either have specialized objectives (scholarships, departmental needs, etc.) or are to be conducted by a specialized group. At the present time, the following Special Programs arc getting under way. Trustees Program --The Chairman, Louis LaMotte, and the 25 trustees are all committed to the Development Program. The climate of any public appeal for funds relates directly to the magnitude of giving and participation by the trustees in the program. Many of the trustees have recently increased their original pledges, and others are considering the opportunities and responsibilities of a generous pledge at this time. Beyond their own personal or family contributions, the trustees will undertake the cultivation and solicitation programs for certain specified projects or areas, in their home areas of Atlanta, New York, Hartford, Los Angeles, etc. The trustees hope to be particularly helpful in becoming the 11right arm" of Dr. Baughman in making foundation and company presentations. Scholarship Program --Approximately 75% of the Charter Class will need some kind of scholarship and/or loan aid. These outstanding students would generally receive full scholarships at any major college or university in the country. They have chosen to be a part of the challenge and adventure of New College, and we in Development must back up the good work of Dean Norwinc and his Admissions staff who have found and recruited these students by locating, cultivating and soliciting prospects noH who can (continued)
June 26, 1964 DEVELOP1>1ENT NEWS PARAGRAPHS -3 make immediate pledges and payments toward the scholarship program. At the present time, we have committed scholarships to 76 students. Scholarships range in amount from $1500 to the full charter scholarship of $3900 a year. Dick Kuch and the Development staff are working closely with Dean Norwine and his financial aids Staff Man, Joe Hall, to develop strong, personalized, hand-tailored programs that will appeal to prospectc --individual, company and foundation \-7ho can and should be a part of the Charter Class Scholarship program. We can and we must meet the scholarship needs during the summer. Woman's Library Association--The Saracota Herald Tribune carried a feature story with a picture of the new officers of the W.L.A. in last Sunday's edition. A revised edition of the pamphlet on the W.L.A. has been completed and is at the printers. The Membership and Program Committees of this fine Association of women are hard at work developing the programs and events that will meet their initial goal of putting 300,000 volumes in the library during the charter years 1964-1969. A copy of the revised edition of the pamphlet will be sent to you. Please note the revised schedule of Membership Fees and Book Fund Gifts. Your suggestions for city, state and national tJ.L.A. prospect mailing lists will be greatly appreciated. The President's Program--Dr. Baughman, of course, works in all phases of the program, but we arc trying to schedule and direct his time, energies and talents primarily toward major prospects, including individuals, companies, and foundntions located in other geographic areas. In the weeks immediately ahead, \-le are scheduling at least three major field trips for Dr. Baughmnn: 1. June 28-July 3 --Chicago, St. Louis, Kansas City, Denver -built around contacts with major prospects in each city, including the Sunbeam Electric Company in Chicago. 2. July 19-July 25 --Detroit, Flint, Battle Creek and Chicago or Canton, involving contacts and presentations to the Ford Motor Company, the Kresge Foundation, the Mott Foundation, and the Kellogg Foundation; and major individual and company prospects in Chicago or Canton. 3. August 2-August 7 -Shreveport, Oklahoma City, Dallas, Houston and possibly Los Angeles, involving major individual company and foundation prospects presently being researched, some of which were suggested by Trustee Frank Berlin and former Trustee, \.Jilliam \.Jhiteman, of Oklahomn City. The President will also be working closely with the Trustee Programs, pnrticularly in the Greater New York Area. Founder;s ProBram --A basic "package" presentation to be offered primarily to selected corporations throughout the United States, involving a $25,000 unrestricted gift plus a full charter scholarship of $13,200. With this unique program, the company or individual pledges not only the necessary monies, (continued)
June 261 1964 DEVELOPNENT NEWS PARAGRAPHS -4 but nlso pledges n commitment to hnve the scholarship recipient vinit annually t..rith the president and other officers of the company, attend the opening convocation in the full of 1964, and attend tho student's commencement. He hope to make at least 100 such founder's presentations during the summer and early fall months. Foundations Program --With presentations about special projects aimed primarily at the smaller family-controlled or opecial interest foundations. Several such presentations have already been made, and one such family-controlled foundation, the Mary Reynolds Babcock Foundation, of Salem, North Carolina, has pledged a gift of $25,000 in unrestricted funds. Because their funds were already committed, the Sperry & Hutchinson Company (S & H Green Stamps) Foundation could make only a token gift of $1,000 but expresses an interest in the future of New College and will review our case next year. This special program of emphasis among the smaller family-controlled foundations doc::; not set aside the previously made and yet to be prepared presentations to major foundations such as Ford, Carnegie, Kellogg, Mott, Kresge, etc. $1500 grant for special projects in colored slides of 1\mcrican Art has. been made by the Carnegie Foundation. Listed Research & Evaluated Assigned Woman's Library Assn. Memberships & book fund gifts to date Total pledged to date: THE BOX SCORE Indiv._ 2,000 329 51 NO. 1582 x Co, 750 56 5 Prospect Found. Total 45 7 7 2,795 392 56 $3,877.50 AMOUNT $8,267,544.78 *Individual Major Gifts only -$10,000 or more. In short --after 4 --the Development Program continues full steam ahead, even in the midst of summer. We did not mean to open with a 4-page bulletin, but there was much to tell. The next bulletin will feature information about the ne'l.l1 Deferred Gifts Committee Program and a ochedule of major events toward \>lhich members of the Development Organization can begin to point in terms of cultivation and solicitation.